![]() Golub credits the company's following and unique products for their success. In the premium coffee segment, which includes heavyweights like Starbucks and Dunkin' Donuts, Death Wish products consistently rank in the top five in terms of sales, she said.Īt Price Chopper stores, a bag of 10 K-cups costs $15.99 and a 16-ounce bag of ground or whole bean coffee costs $19.99. "It's much more convenient to them to find it at a store."ĭeath Wish is "by far our number one local company" for coffee and has been popular with customers locally and outside the Capital Region, said Mona Golub, a spokeswoman for Price Chopper. The business remains 90 percent e-commerce with online customers providing the baseline for sales, but the company has expanded the wholesale portion because customers often ask where they can find the coffee and K-cups in stores, said owner Mike Brown. According to third quarter projections, Death Wish Coffee items are expected to be stocked in an additional 550 stores ranging from Northern California to New York City and Philadelphia. The company's Keurig cups will be available at 900 Walmart stores starting June 9, and products are already sold at select Price Chopper, Safeway, Hannaford and Shop Rite locations.
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